Advanced Google AdWords
Master Google AdWords and get more out of your campaigns. What's the secret to making every pay-per-click of your Google AdWords really pay? This must-have guide-written by a Google Advanced AdWords seminar instructor-shows you exactly how to apply advanced techniques and tactics for better results. Discover the best tools for keyword research, tips on crafting winning ad copy, advanced PPC optimization tricks, winning bidding strategies, and much more. If you manage AdWords PPC accounts, you won't want to miss this expert, detailed instruction.: Covers the essential and advanced capabilities
Terminology
1 online resource (xxxi, 519 pages) : illustrations
9780470640715, 9780470640739, 9781282547605, 9786612547607, 0470640715, 0470640731, 1282547607, 661254760X
647915323
Understanding search theory
Keyword research
Keyword tools : extracting valuable data from Google
Writing compelling ads
Landing pages that convert searchers into buyers
Advanced optimization techniques
Demystifying quality score
Beyond text: image, video, and mobile ads
Understanding the content network
Advanced content network techniques
Advanced geographic targeting
Save time and scale accounts with the AdWords editor
Profitable bid strategies
Successful account organization strategies
Testing techniques that will increase profits
AdWords reports: how to extract actionable information
Step by step: create and monitor your AdWords account
English
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