Ads, fads, and consumer culture : advertising's impact on American character and society
Expanded and updated, this edition looks at marketing strategies, sex and advertising, consumer culture, political advertising, and communication theory and process to give an accessible overview of advertising in America.
eBook, English, c2004
Rowman & Littlefield Pub., Lanham, Md., c2004
xvii, 197 p. : ill. ; 24 cm.
9780742527232, 9780742527249, 0742527239, 0742527247
1152958367
Advertising in American society
Consumer cultures
Advertising and the communication process
Running it up a flagpole to see if anyone salutes
Sexuality and advertising
Political advertising
The marketing society
Analyzing print advertisements
Analyzing television commercials: the Macintosh "1984" commercial
Where next?