Build a brand in 30 days with Simon Middleton, the brand strategy guru

Build a Brand in 30 Days; Contents; Introduction; DAY 1 What your brand is and what your brand isn't; DAY 2 Your brand benchmark test; DAY 3 Finding your authentic purpose; DAY 4 Ambition and desire: what do you actually want from this?; DAY 5 From personal ambitions to rational intent: brand strategy; DAY 6 Talent: recognizing it and developing it; DAY 7 Establishing your brand values; DAY 8 Putting your brand in context: fi nding out what's out there; DAY 9 and 10 Use your imagination; DAY 11 Who don't you want to sell to?; DAY 12 Exploring your brand through the six-legged spider DAY 13 Refining your unique brand essenceDAY 14 Understanding brand 'positioning'; DAY 15 Creating the narrative; DAY 16 Your brand name: how to get it right and how to avoid pitfalls; DAY 17 Creating the internal brand positioning statement; DAY 18 Shaping the external brand positioning line; DAY 19 Nurturing your greatest resource: you; DAY 20 Do-it-yourself media relations; DAY 21 How not to waste your advertising budget; DAY 22 Making your brand come alive online; DAY 23 A brilliant brand at every touch-point; DAY 24 Design matters; DAY 25 Your personal brand behaviour DAY 26 How to get your staff to live your brandDAY 27 Why cheaper isn't always better; DAY 28 What to do when your brand gets things wrong; DAY 29 Brand extension: opportunities and dangers; DAY 30 Next steps; References and further reading; Real Brand Story and Expert View Contributors; Brand Strategy Guru Speaking and Consultancy