Google AdWords for dummies
Howie Jacobson (Author)
A completely updated reference to help you get the most value out of your AdWords campaigns Google AdWords is a unique tool that allows you to set your own budget and create ads and choose keywords that are specifically related to your business.
416 s. illustrations
9780470455777, 0470455772
1028491574
Introduction. Part I: Becoming a Google Advertiser. Chapter 1: Profi ting from the Pay-Per-Click Revolution. Chapter 2: Setting Up Your AdWords Account. Chapter 3: Managing Your AdWords Account. Part II: Launching Your AdWords Campaign. Chapter 4: Discovering Your Online Market. Chapter 5: Choosing the Right Keywords. Chapter 6: Writing Magnetic Ads. Part III: Managing Your AdWords Campaigns. Chapter 7: Deciding Where and When to Show Your Ads. Chapter 8: Improving Your Campaigns through Keyword Management. Chapter 9: Getting It Done with AdWords Tools. Part IV: Converting Clicks to Clink. Chapter 10: Giving Your Customer a Soft Landing on Your Web Site. Chapter 11: Following Up with Your Prospects. Chapter 12: Building a "Climb the Ladder" Web Site. Part V: Testing Your Strategies and Tracking Your Results. Chapter 13: How You Can't Help Becoming an Advertising Genius. Chapter 14: Making More Sales with Website Optimizer. Chapter 15: Slashing Your Costs with Conversion Tracking. Chapter 16: Making More Sales with Google Analytics. Part VI: The Part of Tens. Chapter 17: The Ten (Or So) Most Serious AdWords Beginner's Mistakes. Chapter 18: Ten (Or So) AdWords Case Studies. Index.
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Engelsk tekst