Google AdWords For Dummies®

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John Wiley & Sons, 31 jul. 2009 - 408 pagina's
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A completely updated reference to help you get the most value out of your AdWords campaigns

Google AdWords is a unique tool that allows you to set your own budget and create ads and choose keywords that are specifically related to your business. When your ad appears next to the search results, people can simply click your ad to learn more about you or make a purchase. This handy guide walks you through the newest tips, tricks, and techniques for maximizing your AdWords campaign.

Offering valuable advice, this new edition includes case studies from readers who have shared what they learned from using the techniques revealed in the first edition.

  • A revised and updated guide that shares invaluable advice for maximizing your AdWords campaign
  • Discusses changes to the AdWords interface as well as best practices in split testing, opt-in landing page structure, and ad group structure
  • Reviews new, free tools included in AdWords as well as new and improved third-party tools
  • Includes an in-depth explanation of Google's free Web site testing and optimization tool: Website Optimizer
  • Includes a Google AdWords gift card worth $25 (details inside book)

With this handy reference by your side, you will discover the best way to put a Google AdWords campaign to work for you!

Note: CD-ROM/DVD and other supplementary materials are not included as part of eBook file.

 

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Inhoudsopgave

Table of Contents
Becoming a Google Advertiser
Your Online Gumball Machine
Setting UpYour AdWords Account
Managing Your AdWords Account
Launching Your AdWords Campaign
Assessing Market Profitability Dont Dive into an Empty Pool
Will you still love me tomorrow?
Improving Your Campaigns through Keyword Management
Getting ItDone with AdWords Tools
AdWords Editor
Following Up with Your Prospects
Spinning a Web with anOptIn
Stayingon YourProspectsMinds with Email
Building a Climb the Ladder Web Site
Testing Your Strategies and Tracking Your Results

Eavesdropping at the Watering Hole
Choosing the RightKeywords Decoding Keywords to Read Your Prospects Minds
Sorting Keywords into Ad Groups
Addingnegative keywords Adding Deletingand Editing Keywords
Understandingthe ThreeGoalsof Your
Motivating Action in Four Lines
Fanning desire with urgency qualifiers Mastering theMedium andVoiceat Haiku
Following Googles TextAd Guidelines
Creating achallenger
Slashing Your Costs with Conversion Tracking
Tracking ROI of Adsand Keywords
Making More Sales with Google Analytics
Page and funnel navigation
The Ten Or So Most Serious AdWords Beginners Mistakes
Ten Or So AdWords Case Studies

Overige edities - Alles bekijken

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Over de auteur (2009)

Howie Jacobson is an Internet marketing strategist who specializes in growing businesses using Google AdWords. He offers coaching, telecourses, workshops, and presentations on his Breakthrough Online Profits methodology. Readers can find free tools, tips, and techniques on his Web site, AskHowie.com.

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