Advanced Google AdWords

Voorkant
John Wiley & Sons, 6 apr 2010 - 420 pagina's

Master Google AdWords and get more out of your campaigns

What's the secret to making every pay-per-click of your Google AdWords really pay? This must-have guide-written by a Google Advanced AdWords seminar instructor-shows you exactly how to apply advanced techniques and tactics for better results. Discover the best tools for keyword research, tips on crafting winning ad copy, advanced PPC optimization tricks, winning bidding strategies, and much more. If you manage AdWords PPC accounts, you won't want to miss this expert, detailed instruction.

  • Covers the essential and advanced capabilities of Google AdWords
  • Explores keyword research, PPC optimization strategies, the intricacies of Content Nation, how to interpret results and reports, and much more
  • Provides busy marketers, consultants, PR professionals, Web developers, and others with an invaluable, step-by-step guide of advanced concepts
  • Goes well beyond the basics and offers tips and tactics that you can immediately apply to your own campaigns
  • Reinforces concepts through fascinating, real-world case studies
  • Includes a $25 Google Adwords Gift Card for new customers

If you've been seeking a practical, expert book on Google AdWords, one that goes well beyond the basics, Advanced Google AdWords is it!

 

Geselecteerde pagina's

Inhoudsopgave

Cover
1971
Copyright
1979
About the Author
1985
Advanced Content Network Techniques
1994
Understanding Search Theory
1997
Keyword Research
Keyword Tools Extracting Valuable Data
Writing Compelling
Understanding the Content Network
Setting Different Bids By Demographics
Advanced Geographic Targeting
Save Time and Scale Accounts with
Profitable Bid Strategies
Successful Account Organization
Testing Techniques That Will Increase
How to Test Landing Pages to Increase Conversions

Landing Pages That Convert Searchers into
Advanced Optimization Techniques
Demystifying Quality Score
Beyond Text Image Video and Mobile
Testing Profit per Click and Profit per Impression
AdWords Reports How to Extract
Step by Step Create and Monitor Your
Glossary

Overige edities - Alles bekijken

Advanced Google AdWords
Brad Geddes
Geen voorbeeld beschikbaar - 2010

Veelvoorkomende woorden en zinsdelen

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Over de auteur (2010)

AdWords expert Brad Geddes has been managing successful PPC campaigns for more than a decade. He is the first and only AdWords Seminar Leader chosen by Google to teach advanced seminars to Google's advertisers. He has advised top companies such as Amazon, Red Lobster, Encyclopedia Britannica, World Directories, and R.H. Donnelley. Brad maintains a popular PPC blog (bgTheory.com) and writes a column for Search Engine Land. He is a popular speaker at conferences throughout the world, including Search Engine Strategies, SMX, Pubcon, ad:tech, and many others.

Bibliografische gegevens

TitelAdvanced Google AdWords
AuteurBrad Geddes
UitgeverJohn Wiley & Sons, 2010
ISBN0470640731, 9780470640739
Lengte420 pagina's
  
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