Advanced Google AdWords
John Wiley & Sons, 6 apr. 2010 - 420 pagina's
Master Google AdWords and get more out of your campaigns
What's the secret to making every pay-per-click of your Google AdWords really pay? This must-have guide-written by a Google Advanced AdWords seminar instructor-shows you exactly how to apply advanced techniques and tactics for better results. Discover the best tools for keyword research, tips on crafting winning ad copy, advanced PPC optimization tricks, winning bidding strategies, and much more. If you manage AdWords PPC accounts, you won't want to miss this expert, detailed instruction.
If you've been seeking a practical, expert book on Google AdWords, one that goes well beyond the basics, Advanced Google AdWords is it!
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Understanding Search Theory
Turning Concepts into Words
Google vs You vs the Searcher
How Many Keywords Should You Have in Your Account?
Discerning Keyword Match Types
Using Negative Keywords
Demystifying Quality Score
Viewing Your Quality Score
Understanding the Content Network Quality Score
Increasing Your Quality Scores
Create and Monitor Your AdWords Account
Taking Control of Your Ad Display
Advanced Optimization Techniques
Increasing Page Views
Making Additional Conversions to Increase Your Profits