Google AdWords For Dummies

Voorkant
John Wiley & Sons, 31 aug. 2009 - 432 pagina's
1 Reviewen
Reviews worden niet geverifieerd, maar Google checkt wel op nepcontent en verwijdert zulke content als die wordt gevonden.
A completely updated reference to help you get the most value out of your AdWords campaigns

Google AdWords is a unique tool that allows you to set your own budget and create ads and choose keywords that are specifically related to your business. When your ad appears next to the search results, people can simply click your ad to learn more about you or make a purchase. This handy guide walks you through the newest tips, tricks, and techniques for maximizing your AdWords campaign.

Offering valuable advice, this new edition includes case studies from readers who have shared what they learned from using the techniques revealed in the first edition.

  • A revised and updated guide that shares invaluable advice for maximizing your AdWords campaign
  • Discusses changes to the AdWords interface as well as best practices in split testing, opt-in landing page structure, and ad group structure
  • Reviews new, free tools included in AdWords as well as new and improved third-party tools
  • Includes an in-depth explanation of Google's free Web site testing and optimization tool: Website Optimizer
  • Includes a Google AdWords gift card worth $25 (details inside book)

With this handy reference by your side, you will discover the best way to put a Google AdWords campaign to work for you!

Note: CD-ROM/DVD and other supplementary materials are not included as part of eBook file.

 

Wat mensen zeggen - Een review schrijven

Reviews worden niet geverifieerd, maar Google checkt wel op nepcontent en verwijdert zulke content als die wordt gevonden.

God Book

Gebruikersrecensie  - patlukes - Overstock.com

I havent read the book yet but it seems like it will simply lay out the secret to the Google Adwords system. Volledige review lezen

Geselecteerde pagina's

Inhoudsopgave

Introduction
1
Part I Becoming a Google Advertiser
9
Part II Launching Your AdWords Campaign
49
Part III Managing Your AdWords Campaigns
149
Part IV Converting Clicks to Clink
201
Part V Testing Your Strategies and Tracking Your Results
279
Part VI The Part of Tens
369
Index
399
Cheat Sheet
417
Copyright

Overige edities - Alles bekijken

Veelvoorkomende woorden en zinsdelen

Over de auteur (2009)

Howie Jacobson is an Internet marketing strategist who specializes in growing businesses using Google AdWords. He offers coaching, telecourses, workshops, and presentations on his Breakthrough Online Profits methodology. Readers can find free tools, tips, and techniques on his Web site, AskHowie.com.

Bibliografische gegevens